モノ エディション モーダ｜Mono Edition Moda

モノ・エディションの主力ブランド「モーダ」の店舗。今後の多店舗展開を見据えて、様々な形状のスペースに対応出来、かつ、移設可能な店舗デザインを行った。「ミラノから東京へ時差ゼロでお届け」というショップコンセプトから、輸送のカーゴをイメージさせるボックスのデザインを行ない、それらを積み上げることで、売場を構築した。

These shops specialized in Italian fashion accessories, such as bags, watches and scarves etc. in department stores. I tried to design a basic shop which could be moved and adjusted to suit every space, looking ahead to the future. Since the shop had a slogan “We deliver goods from Milan to Tokyo without a time difference”, I designed some boxes inspired by cargo containers, and created retail spaces by stacking up these boxes in various combinations.