10 アンニ ディ メーノ|10 anni di meno

百貨店内設置のジュエリーショップ。店舗のイメージカラーとしてピンクとグレーを設定し、その2色の壁で空間を構成した。通路ぎりぎりに立てられたグレーの板は自然と店内へ入り込み、お客さんの導入を誘う。その壁面には下に傾いた鏡が埋込まれおり、ジュエリーケースの前に立った際に、試着した自分を映すことが出来る。ロゴタイプと共に、ロゴの中の輪をモチーフに浮遊感のあるグラフィックもデザインした。

Jewellery shop in a department store. I chose pink and gray as the shop’s concept colors, and designed the space using these two colors. The gray wall, located at the end of the shop, where people were entering curves naturally, inviting patrons toward the shop. On this gray wall, I designed several mirrors which were inclined downwards, so when a patron was standing at a jewellery case, she could see herself reflected in the mirror. I also designed a logo and graphics which have a floating bubble motif, suggesting pink champagne.